Do It Yourself or Hire A REALTOR® – It’s Your Choice

One question I get asked quite often by homeowners is “Why shouldn’t I sell my house myself?” Well, the fact of the matter is, a REALTOR® can likely put more money in your pocket, even after paying their commission, than selling it yourself. What many homeowners lose sight of is the amount of money they [...]

Real Estate Designations: What the heck do these mean, and why should you or I care?

ABR, SRES, ASA, MVA, FRI, CRES, E-PRO… the list is endless. All the time you see REALTORS®, and others for that matter, that need lines of type to include all the letters after their name for the designations they have earned. While a lot of time and study can go into these designations, not all [...]

ULTIMATE SERVICE® WRITTEN GUARANTEE – DO YOU HAVE ONE?

A few of weeks ago Ann and I were talking about our Ultimate Service® Award Winners and our Ultimate Service® Listing Presentation and as promised today I’m going to explain how we at Coldwell Banker Pinnacle back all this up with our Written Guarantee! I know, I know, you’re thinking another article about great customer [...]

Who’s Looking Out For You?

Is Your REALTOR® Really Working for You? I am sure if you have ever bought or sold a house, you have asked yourself this very question. When the offer has been accepted, all the conditions removed, and the emotional roller coaster ride over with, many wonder if they really got the best deal (aka representation) [...]

Are You Receiving Ultimate Service?

I would hope so! Buying or selling what is potentially your largest asset should be done with the help of a proven professional who puts your needs first. One way to assure yourself of the highest level of service is to select a Coldwell Banker Pinnacle sales representative. Coldwell Banker recently acknowledged the Ultimate Service [...]

Being Part of a Brand – Why it’s good for you and me

Back in November, Gary blogged on the choice of brands, whether it be the furniture store, or your REALTOR®, and I want to build on that, and shall I say explain why I am part of a brand and why I think that is good for you and me. A successful brand builds an awareness [...]

Is your choice of brands living up to your expectations???

Everyday consumers make choices on which brand to use to fulfill certain needs in their lives. Many brands evoke a particular feeling or emotion and people buy a certain brand because it makes them feel a certain way. People will research different brands looking for features or services that best suit their needs. They will [...]